WIN R10 000

Open Brief: Open to all Loeries 2020 attendees
Deadline Submissions: no later than 10 December 2020
How to enter Email: submissions to
Formats accepted: PDF, MP4, MS word, Powerpoint, Keynote, Google slides or Google docs



Making use of Tractors leading interactive technology, build a national electronic billboard campaign that spread the mission and values of We the People.
Entries will be judged on both their power to communicate and spread the values of We the people as well as their innovative and original use of the new technology.
The winning campaign will be flighted for a full month nationwide. The creative, or creative team responsible for the campaign will be credited and mentioned on all Tractor and Loeries social and PR platforms. An additional cash honorarium of R10 000 will be awarded to the winning creative(s).



We, the people of South Africa,
Recognise the injustices of our past,
Honour those who suffered for justice and freedom in our land,
Respect those who have worked to build and develop our country, and
Believe that South Africa belongs to all who live in it, united in our diversity.
We therefore, through our freely elected representatives, adopt this Constitution as the supreme
law of the Republic so as to:
Heal the divisions of the past and establish a society based on democratic values, social justice
and fundamental human rights;
Lay the foundations for a democratic and open society in which government is based on the will
of the people and every citizen is equally protected by law;
Improve the quality of life of all citizens and free the potential of each person; and
Build a united and democratic South Africa able to take its rightful place as a sovereign state in
the family of nations.
May God protect our people.
Nkosi Sikelel’ iAfrika. Morena boloka setjhaba sa heso.
God seën Suid-Afrika. God bless South Africa.
Mudzimu fhatutshedza Afurika. Hosi katekisa Afrika.



Tractor Outdoor owns one of the largest DOOH (Digital Out of Home) networks in South Africa,
providing digital advertising touchpoints for advertisers to create targeted DOOH campaigns
that can be tracked and integrated on various virtual platforms. This gives brands the full opportunity to real-time updates and the opportunity to create meaningful content 24/7 for consumer engagement.

To take this approach further, Tractor implemented dynamic content to engage with audiences and deliver content that catches the eye. Dynamic content creates an experience that’s customised specifically for the advertiser, using data to create, change and serve audiences. It integrates existing data feeds to optimise content and deliver a deeper engagement with audiences,
increase awareness, recall and perception.

Entry deadline: 10 December 2020

Email your entries to:

Entries to be submitted electronically as PDF, MP4, MS word, Powerpoint, Keynote, Google Slides or Google docs