Target: LSM 7 - 10 | Coverage: National | Date: November 2016 - February 2017 | Media: Billboards


 the client 

Tractor Outdoor have recently worked with Uber to promote their app through billboard advertising across South Africa.


 the campaign 

A total of 7 billboards were booked for 4 months to advertise their taxi providing service throughout the busy summer period, showing people how easy it is to operate their app when they need to book an uber.


 the result 

The campaign was a success with 4 billboards booked in Port Elizabeth and the remaining 3 booked in Cape Town.

outdoor advertising company, billboards, cape town, south africa, outdoor media, campaigns