Target: LSM 1 - 10 | Coverage: National | Date: August 2010 - December 2011| Media: 360° Campaign
Telkom Mobile wanted to launch South Africa’s 4th mobile operator, 8ta. From a creative point of view, they wanted to use various teasers to get the general public talking about the obscure advertising before the operator was finally launched.
Tractor Outdoor contributed to the bulk of the billboards in the Western Cape and Eastern Cape focusing on strategic locations of public gatherings. Tractor Outdoor worked closely with 8.ta on a strategic level to advise them on the best use of outdoor advertising mediums as well as placements that would deliver the highest return on investment.
8ta Mobile was finally launched on the 15th October 2010 and managed to build a subscriber base of approximately 200, 000 consumers within the first month. These figures indicate the power of using outdoor advertising when launching a new brand or product.