We are continually investing in data and research to measure audiences’ real-world location, likes, wants, and interests in a quantifiable form to deliver an accurate representation of OOH audiences. Data guides every campaign that we implement to ensure that each and every campaign is better than the one before.
OMC
Link: https://omcsa.org.za/
OMC provides consolidated, inclusive, and representative research covering the key OOH areas which contributes to building the credibility and statue of the Out of Home (OOH) industry.
HUQ
Link: https://huq.io/
Huq builds accurate, timely and tailored products that meet the needs of customers across a range of industries. These measures incorporate innovative dimensions and reference inputs to create outputs that are ready for analysis and provide significant value.
ROAD RADAR
Tractor, in collaboration with Huq have embarked on a review of audience movements to understand the impact lockdown is having on a municipal level. The data consists of a sample of 450,000 devices of which Mobile GPS and Wifi location histories have been sourced via SDK’s embedded in varying apps.
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