All the right sites in all the right places
Tractor Outdoor has expanded its Gauteng network with new digital billboards positioned at three prominent locations: the M1 towards Marlboro, Sandton, and Rosebank, bringing the company's total footprint to eight high-demand sites across the Johannesburg and Centurion metros.
The enhanced portfolio delivers a combined 19 million impression universe, covering areas from Rosebank to Bryanston and from the N1 in Midrand to the R24 in Bedfordview.
"All three locations are in high demand by advertisers, and enjoy exposure to a professional and affluent audience commuting to and from work."
Mali Motsumi-Garrido, Sales Director, Tractor OutdoorRosebank: prime positioning.
Tractor's two screens in Rosebank are situated on Jan Smuts Avenue and directly across from Marble restaurant, strategically positioned to enable 3D and anamorphic creative executions that stop commuters and pedestrians in their tracks.
Programmatic integration.
All new sites feature programmatic integration enabling dynamic campaigns and real-time data generation. The M1 Place location captures highway traffic toward Johannesburg, while the Sandton Drive placements offer high exposure during peak commuting hours.
"We're excited to offer our advertisers access to a high-income audience with real spending power, while further strengthening our presence in the Gauteng province," says Motsumi-Garrido.