Tractor Outdoor appoints new DOOH sales lead to advance its programmatic offering

Tractor Outdoor has hired Kim McLeod as its new programmatic digital out-of-home (DOOH) sales lead, bringing over 20 years of sales experience to drive the company's growing programmatic capabilities.

McLeod holds qualifications in digital marketing and project management, and her background includes leadership positions in sales, customer service, and campaign strategy. Most recently, she served as head of performance advertising at 365 Digital for nearly seven years, where she managed teams and delivered campaigns at scale.

In her new role, McLeod will oversee sales and execution of Tractor's DOOH campaigns while collaborating with internal teams across sales, marketing, technology, and product development. Her focus will include meeting revenue targets, maintaining client retention, and ensuring strong campaign performance.

Mali Motsumi-Garrido, sales director, commented: "Tractor is focused on bringing more strategic expertise to grow our digital competency. Kim will play a pivotal role in driving programmatic sales and strengthening our offering in this fast-growing channel."