Target: LSM 4 - 10 | Coverage: Cape Town | Date: September 2014 | Media: Bus advertising
McDonalds has always been looking at exciting ideas on how to advertise their range of new meals being launched. With their new McDouble Delux Medium Meal being released to the public, they turned to bus advertising to spread the word faster and promote the idea that more meal equals less price at McDonalds.
Tractor Outdoor gave McDonalds the opportunity to advertise on our GABS buses. McDonalds decided to brand 60 back wraps with their creative artwork that would make anyone turn into the next McDonalds they see. These 60 back wraps populated many busy roads throughout the day.
McDonalds had great success with running this bus campaign, as having 60 back wraps on the road created ample brand awareness.