Target: LSM 4 - 8 | Coverage: National | Date: November 2016 - February 2017 | Media: Beach Media
Tractor Outdoor have recently worked with KFC to launch their Mini Cricket National Beach Campaign over the summer period with branded umbrellas distributed on top beaches across South Africa.
A beach campaign with 1200 branded umbrellas scattered along popular beaches for the duration of 4 months. The main aim was to create a hype around KFC Mini Cricket (and the brand overall) and to let consumers know that it’s a friendly and fun venture for kids to join.
The campaign was a tremendous success and took KFC’s branding to a whole new level, with umbrellas scattered along popular beaches such as Camps Bay, Gordon’s Bay, Clifton, Ballito and Margate.