Zee World is an English-Bollywood channel in South Africa which launched in South Africa in 2015 and is exclusive to the DStv service on channel 166.
It carries domestic programming from India dubbed from Hindi and Marathi into English. The channel is owned by Zee Entertainment Enterprises based in Johannesburg.
The aim of the campaign was to publicly let the South African audience know that they have five new series coming on board all involving drama, love, passion, intrigue, betrayal and secrets to intrigue the audience.
20 fully branded pink busses populated the streets in and around Cape Town portraying the iconic ZeeWorld branding in 2019. Bringing a colourful sight to those in traffic.