Van Schaik Bookstore Bus Campaign

Case Study

The Client

Van Schaik Bookstore is one of the oldest bookstores in Southern Africa and is the leading academic bookstore chain with more than 70 stores located within South Africa. Their mission is to supply all students within South Africa with academic resources via retail stores and digital channels.

The Campaign

Their latest campaign which consisted of two back wraps which ran from 1 July – 30 September 2017 was specifically aimed at all Unisa students to inform them that Van Schaik Bookstore has all the prescribed textbooks, stationary, bags, laptops and more available for their academic year.

The Result

The campaign was successfully carried out by having the two buses run along routes close to the Unisa branches.

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