Tractor x Fight Back SA & BABH

Case Study

The Client

Tractor Outdoor has taken a stance against gender-based violence (GBV), through partnering with Fight Back SA, a non-profit organisation (NPO 239-623) that offers free self-defence classes and free pepper sprays to women and children living in high-risk areas, with the aim of providing South African women with the skills they need to change the outcome of a violent situation or attack.

The Campaign

Tractor ran a series of advertisements across its Digilite network located on BP forecourt stations, helping create awareness around Fight Back SA’s self-defense workshops that are specifically geared towards teaching women how to disarm gun and knife attacks.

The Result

Proceeds generated from the class are then donated to Fight Back SA, aiding the organisation by funding the important work they do in communities where GBV is most prevalent.


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