The Client
The heart and Stroke Foundation SA offers a range of corporate wellness services to help you increase productivity, lower risk of occupational conditions, lower absenteeism and disability, and helps to position you as a proactive and holistic employer.
The Campaign
For their latest campaign release, they needed to make people aware of the dangers of using too much salt with your food. They decided on doing a national bus campaign which consisted of 15 back wraps which were routed along Cape Town, Port Elizabeth and Durban for two months. The aim was to spread the message of “Your body doesn’t want the extra salt” to everyday commuters on the road.
