The Client
Tabasco were looking for unique and interesting ways to promote their new siracha sauce on a budget of R50,000 per month.
The Campaign
Using optimised planning they decided to geo-target their audiences while they are out doing their shopping.
The advert was only flighted during retail shopping hours as well as using a proximity buy (Cape Town based only), we selected screens that were in 3km proximity to a PNP or Woolworths store.
The Results
The campaign received a total of 285,557 impressions per month with a total of 25,305 ad plays over 40 digital screens.
