Case Study

The Client

Tabasco were looking for unique and interesting ways to promote their new siracha sauce on a budget of R50,000 per month.

The Campaign

Using optimised planning they decided to geo-target their audiences while they are out doing their shopping.

The advert was only flighted during retail shopping hours as well as using a proximity buy (Cape Town based only), we selected screens that were in 3km proximity to a PNP or Woolworths store.

The Results

The campaign received a total of 285,557 impressions per month with a total of 25,305 ad plays over 40 digital screens.

tabasco 5

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