Standard Bank “Make your next now” Bus Campaign

Case Study

The Client

Standard Bank have recently embarked on a national campaign challenging consumers to ask what is their “Next”, whether it be short term loans for personal ventures or insurance policies to protect against incidents.

The Result

Tractor Transit, a subsidiary of Tractor Outdoor have branded in excess of 50 Back Wraps across the Cape Town region providing Standard Bank with massive reach across the LSM spectrum with their branded fleet. The fleet collectively travels over 12, 000 km per day reaching approximately 65% of consumers.
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