The Client
In order to celebrate the Standard Bank Joy of Jazz – 20th event which ran from 28th – 30th September in Sandton, Standard Bank made use of innovative advertising to promote the event.
The Campaign
To promote the 20th Joy of Jazz event at the Sandton Convention Center we custom built an interactive piano staircase with surround sound so that people could have a fun and interactive experience when taking the stairs. State of the art technology was incorporated so that when passerby’s took the stairs each step triggered a sound to that of a piano.
The Result
People of all ages loved the stairs and could enjoy the sound of jazz music.
