The Client
Samsung was founded in 1938 and started as a small trading company. Today, Samsung has evolved to a world-class corporation with businesses that span advance technology, semiconductors, skyscraper and plant construction, petrochemical, fashion, medicine, finance, hotels and more. Excelling in its electronics business, they have been recognized globally as an industry leader in technology and ranks as a top 10 global brand.
The Campaign
Mischief Media in collaboration with Starcom Media Vest Group worked on getting this project established. The campaign mission was to promote the launch of the Samsung Galaxy Note 3 + Gear to an elite audience. The projection mapping took place on the CTICC, Naspers building in Cape Town.
The Result
Many people were allowed to come out and view the projection and could take pictures and videos. It was one of the first ever projections to take place in Cape Town CBD and was a success despite the rainy conditions.
