The Client
Sadia’s Chicken is a popular brand name overseas and has just launched in the South African market.
The brand has been launched in over 300 Pick n Pay stores nationwide and they were looking for a unique way to introduce the brand to their target audience.
The Campaign
Sadia’s Chicken was looking to drive maximum reach and frequency over a 2-month period to promote their crumbed convenient chicken meals as well as share great recipe variations. Broadened down to KwaZulu Natal, Cape Town and Gauteng areas and budget allocated to also save on flighting costs.
Tractor’s Digilite Network provides a wider reach due to being located on BP forecourt stations nationwide.
Digilites also offer the opportunity to engage with a customer during dwell time and your ad can be tailor made to suit your type of audience, with no production costs making it the perfect DOOH platform for Sadia’s Chicken launch campaign.
The Result
Sadia’s Chicken digital campaign of a 15 second ad with a 6.25% SOV ran for a duration of 2 months on Tractor’s Digilite Network consisting of 79 screens located nationwide.
