Reboost energy was looking for ways to promote their competition to the right audience at the right time. The competition to stand to win your share of R1 million by buying a 500ml can of Reboost Energy drink and following the instructions to enter.
With the use of programmatic buying their campaign was flighted onto Tractor’s digilite network and optimised to only play for 2 hours (7am – 9am) of the morning (peak hour).
The campaign received over 1.5 million impressions and over 142,300 ad plays over a period of 3 months.
The results show that they competed for the morning energy drink vs the coffee run, and their sales increased by 40%.