The Client
Predator Energy a product of Monster Energy South Africa recently approached Tractor Outdoor with a task to increase and expand their brand awareness via a mobile platform to encourage people to purchase the affordable brand.
The Campaign
Tractor Transit, a division of Tractor Outdoor approached the idea of having 14 fully branded Predator Energy busses traveling the streets of Johannesburg and Durban to create mass awareness at eye level which can be seen daily on busy commuter routes to bring the brand in the face of the targeted consumer.
The Result
With Predator being in the affordable energy sector, we really excited to have the brand a part of our consumer’s daily work routes, hopefully this resonates with them and we see a strong uptake in sales.
