The Client
Pepsi MAX is the bolder side of Pepsi, still the same crisp, refreshing taste of Pepsi but with maximum taste and no sugar.
The client was looking for a cool but simple concept using disruptive digital creatives and powerful digital content to remarket the brand to consumers; specifically, GenZ consumers.
Our Digilite Forecourt Network was the best medium suited for this type of campaign.
The Campaign
The one-month campaign started on the 1st May 2021 with a rollout of Digilite screens located on BP Forecourt stations throughout Johannesburg and Pretoria.
The Forecourts were ringfenced not only because Tractor had available digital inventory, but it also served as an immediate point-of-purchase for the brand.
The Pepsi MAX campaign was flighted across a total of 46 screens.
The Result
The campaign resulted in a 40% YoY increase in sales for the client. When compared to their Roadside Digital campaign later in the year, the Forecourts fared the best with direct correlation to sales lift.
