The Client
Mnet Movies wanted to celebrate National Movie Day by creating awareness a little different this year, they opted for something that would entice and engage excitement around the day for all to enjoy.
The Campaign
The objective of the campaign was to create awareness about Mnet National Movies Day at the Johannesburg Zoo. We built a beautiful statue of Jungle Book’s Baloo and Mowgli and strategically placed it at the National Movies Day event where it was used as the main attraction of the photo booth.
The Result
After the event, it remained at the zoo where children could admire it.
