National Movie Day – Jurassic Park

Case Study

The Client

Mnet Movies wanted to celebrate National Movie Day by creating awareness a little different this year, they decided to use this opportunity to make use of transit advertising.

The Campaign

The objective of the campaign was to create awareness about Mnet National Movies Day at the Castle of Good Hope. We launched a bus campaign in Cape Town and by making use of a specialized 3D design technique the Jurassic Park creative really came to life.

The Result

Being located at the Castle of Good Hope, right opposite the bus terminus, the busses created quite a view.

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