The Client
Lulalend is South Africa’s first online business lender offering business finance that is fast, easy and keeps pace with businesses in South Africa. Lulalend enables businesses that have been operating for at least a year to fast pace the application process with trying to access business finance in the SA market.
The Campaign
Instead, applications are done entirely online in minutes. Each business is assessed using Lulalend’s innovative credit rating model, allowing them to give access to funds in up to 24 hours, and in as little as 1 hour. Lulalend was built on a belief in the power of small business and on the determination to help grow this sector.
To encourage SMEs to apply for business funding without the daunting paperwork, Lulalend’s main aim was to increase their online applications while focusing on the higher LSM B2B market. Tractor implemented their campaign based on proximity fencing inventory that was on route to major CBD areas or in close proximity to a business park and maximised their spending using day parting by advertising their campaign during key morning and afternoons (Monday to Friday) to target decision makers on route to and from work.
The Results
The campaign generated over2.2m impressions over a 2-month period.
