The Client
Lulalend first launched their business funding platform and soon will be launching Lula Bank, ‘the bank for SMEs’, a business bank account that will make accessing funding faster and easier than ever before.
“Lula Bank will allow us to reach more SMEs and empower them to succeed. We have seen a need to broaden our offering beyond providing access to working capital, and we will now be able to remove the hassles of cash flow management, allowing business owners to focus on growth,” says Lulalend CEO Trevor Gosling about the next step in the company’s evolution.
The Campaign
Lula Bank will offer SMEs the ability to: open an account online in minutes, tools to simplify cash flow management and improve decision making, instant customer support and even faster access to business funding.
To spread awareness about the launch of Lula Bank, Lulalend decided on DOOH advertising using programmatic buying where ads were served on sites that are near to business parks that are in a similar industry. The ads were only displayed on a dayparting schedule between 6am – 9am and 3pm – 6pm, Monday to Friday.
The Results
The campaign was flighted across Roadside Digitals and Digilites across the Western Cape and Gauteng regions reaching over 5.2m impressions over a period of 15 days.
