Loch Lomond Distillery has been crafting the finest Single Malt Whiskies since 1814. Their unique still set up allows them to produce a range of high-quality whiskies, each unique in their own way.
Staying true to their word, Loch Lomond wanted to showcase their brand in a unique way using programmatic buying across Tractor’s roadside and digilite network to increase traffic to their website and entice sales.
The campaign was optimised where their ads were only flighted later in the day and flighting more aggressively closer to the weekend – where bottle stores attendance would organically increase.
The campaign received over 2 million impressions and over 55,000 ad plays over a period of 2 months.