The Client
H&M approached Mischief Media looking for an innovative way to promote their new range of clothing by Kenzo.
The reason why they opted for this media solution as opposed to normal digital billboards is that there is minimal wastage when you place the screens in the heart of where your target market hangs out.
The Campaign
Towards the end of 2016 Mischief Media executed a very successful campaign for H&M where we built 2 digital LED walls and placed one in the trendy 12th Avenue in Parkhurst and the other screen in Kloof Street in Cape Town.
Both locations where window fronts of stores which Mischief Media secured especially for the campaign.
The screens played H&M’s new range of clothes by Kenzo that they were launching.
The window fronts were decorated with tropical plants to tie in with the summer collection.
The Result
The campaign was very successful and very well received by the communities.
