Gumtree is an online classifieds and community website. Classified ads are either free or paid for depending on the product category and the geographical market
The main objective was to create awareness around the fact that you can buy and sell cars on the Gumtree platform.
The campaign ran for 6 weeks and every week two new cars were set on display inside the containers for people to view as they passed by.
An extra campaign addon was the competition element which allowed people to enter their name for it to appear on the digital screens based in Johannesburg as well as the information specs about the specific car.
The campaign was well received by the community and created attention towards the aimed target audience