The Client
Greenpop is a South African NPO that focuses on forest restoration, urban greening, food gardening and environmental awareness.
In February, March and April 2022, Greenpop ran a Groundwater Awareness Campaign in schools. As part of the campaign, students were asked to create posters to teach their peers about groundwater.
The Campaign
Tractor availed their Cape Town Digilite DOOH network to spread the word about the project. The artwork was inspired by the awareness poster designed by Lami-ah Solomons, a Grade 5 learner at Kannemeyer Primary School, in Grassy Park, Cape Town.
“Tractor Outdoor helped us amplify the reach and impact of this awareness campaign. Responsible management of our groundwater is essential for the long-term sustainability of our water resources.” – Carla Wessels, Partnerships & Communications Manager at Greenpop.
The Results
Over the total of 3 months the campaign was flighted on 33 Digilite screens around Cape Town and delivered a total of 842,205 impressions.
