The Client
FitChef’s vision is to be the world’s leading real food Solutions Company offering meals with healthy ingredients sold online on a monthly basis for the entire family to enjoy.
The Campaign
FitChef were looking for an interesting yet quick way to promote their one month challenge to people who were looking to lead a healthier lifestyle every day. They decided to use bus advertising to promote their new campaign to get the word out quick and easy. A total of 6 back wrap buses were branded for a period of one month.