Corona – This is Living: Paragliders

Case Study

The Client

Highlighting that Corona is a fun and exciting lifestyle brand and wanted to own the sky and seas.
They needed brand placement in areas that shows that life is more than the 9-5 grind, how #THISISLIVING is achieved.

The Campaign

The target audience consisted of lifestyle areas that attract younger crowds (male and female between the ages of 21 – 35) such as night club hangout spots, bar/restaurant areas, beaches etc.
Mainly based at and close to Camps Bay, Greenpoint, Seapoint and Cape Town CBD areas.
The campaign also focused on targeting tourists during the holiday period (November – December) to have an unforgettable experience. ​ ​
Working closely with ABINBEV 8 x branded imported top end tandem gliders located at Lions Head and Signal Hill for the next 12 months, with a social media online leverage where all images and videos captured have at least 25% of the full Corona branding visible on the content.
Should the clients wish to have this, it gets loaded on and across all the main social media channels with the Corona hashtag handle of #ThisIsLiving to be shared online.

The Result

Total of 933 Flights were achieved – at an average of 18 mins a flight, a total of 16 794 minutes of flight time have been achieved over Nov & Dec. (Due to unfavorable weather conditions over Dec, fewer flights were achieved).

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