The Client
Converse wanted to bring ALL STAR creatives together to design and paint environmentally friendly murals across the globe that will in turn provide much needed oxygen to help clean the air.
The Campaign
To partner with their creative community to create Converse City Forests, a series of murals around the globe that use a photocatalytic paint that helps clean the air. This technology uses light energy to break down noxious air pollutants and convert them into harmless substances. Any surface coated with the Graphenstone bio paint becomes an active air-purifying surface that helps protect people from harmful gases.
Tractor was primarily involved in choosing the right location and billboard for the installation and providing safe access to wall for the artists. This involved driving a cherry picker (hydraulic boom lift) up Kloof Street everyday, ensuring that artists had the right safety equipment to use it and that the local businesses and restaurants were informed about the possible disruption.
The Result
Converse City Forests plants trees where trees don’t grow. Currently 5559 trees and counting (This number represents the air-cleaning power of their murals around the globe.)
