The Client
Cipla South Africa is one of the largest pharmaceutical companies in South Africa by volume and third largest by value. Their focus is on agile and sustainable growth and complex generics for the South African market.
Cipla was looking for unique ways to advertise their Soflax Tablets brand to a target audience which consisted of (LSM 5-8) in hard-to-reach residential areas as well as daily commuter travellers in the Cape Town and Johannesburg cities.
The Campaign
The creative artwork based in English and Xhosa was advertised to the South African market for those struggling with constipation with the use of transit advertising through Tractor’s Transit division.
A total of 23 branded busses took to the streets of Cape Town and Johannesburg for 5.5 months starting on 16 April 2021 and ending on 31 August 2021.
The Result
19 x back wraps and 4 x full wraps travelled along main routes and highways covering areas such as Atlantis, Woodstock, Kraaifontein, Durbanville, Grassy Park, Wynberg, Ghandi Square, Tshwane, Sunning Hill, Bedford Plaza, Braamfontein and many more.
