The Client
Cars.co.za is a online website which facilitates the car searching process, helping you to find a new or used car in the fastest and simplest way. Their simple car search facility enables you to quickly search through thousands of new and pre-owned cars for sale in your own time from anywhere in South Africa. Cars.co.za makes buying or selling a vehicle a simple and easy process by the click of a button.
The Campaign
Tractor Outdoor had the opportunity to work with Cars.co.za. The artwork supplied was simple, bold and incredibly impactful! Cars.co.za decided to make use of one of our great promotion deals, the 5 for 50 campaign. Instead of booking one spectacular site, this campaign allowed Cars.co.za to cover regions from Cape Town CBD, along the N1, N2, even a great site on Marine Drive.
The Result
The combination of these billboards gave Cars.co.za a monthly exposure rate of over 4.2 million commuters across the peninsula! The low cost/high impact ensured that Cars.co.za received MAXIMUM exposure for a very minimal financial outlay.
