Netflix specializes in providing online streaming and on-demand videos, series and documentaries to subscribers. In conjunction to their other creative campaigns, they opted to tap into innovative OOH by creating two unique vertical gardens in Johannesburg, South Africa.
For the launch of Netflix’s new sci-fi movie, Annihilation, we created two beautiful synthetic vertical gardens in two locations in Johannesburg North. The vertical gardens were planted over a period of a few days during nighttime in order to create the illusion that the plants were growing overnight. By tying in with the sci-fi movie’s theme we built something which would create mystery and look ominous at first, as we added plants the messages on the boards changed as well in order to give a sense that something strange is going on. Towards the end of the growth phases the site was branded with Netflix and Annihilation branding in order to tie everything together.
The campaign launched in March 2018 and is due to end in May 2018. The vertical garden’s created quite a magical ambiance allowing for great photo opportunities.