Adidas recently launched the next chapter of its ‘Impossible is Nothing’ journey in March.
The campaign aims to celebrate all women who are creating new possibilities in sport around the world.
Adidas gave these woman a chance to feature on a digital screen which simultaneously showcased and celebrated their stories of seeing possibilities in sport and beyond.
To kick off the campaign, the creative was optimised to only play using day parting advertising during retail hours and by proximity fencing close to major shopping centers and retail stores.
The digital billboards featured inspirational women who have made their ‘impossible possible’ and are breaking down barriers on and off the pitch, court, track and field.
Adidas’s belief is that all women should be celebrated and their stories to be spotlighted and shared around the world.
Over a period of one month (February 2022) the campaign received 585,540 impressions and 15,662 ad plays on a digital network of 21 screens.