Reboost Energy
Challenge
Reboost wanted to promote its competition while reaching consumers at the most relevant moment, when choosing between coffee and an energy drink.
Solution
Using programmatic DOOH, ads were strategically flighted on Digilites during peak morning hours (07:00–09:00), targeting commuters at forecourts during purchase decision moments.
Impact
The campaign delivered over 1.5 million impressions and 142,300 ad plays over 3 months, contributing to a 40% increase in sales.
