Pepsi

Challenge

Pepsi aimed to build excitement around the UEFA Champions League while driving participation in its "Change the Game" competition.

Solution

A national DOOH rollout across Roadside Digitals and Digilites ensured widespread visibility. Messaging encouraged consumers to purchase participating products and enter via prompts for a chance to win a share of R1 million.

Impact

Over the campaign period (February–May), the campaign generated 1.3 million views across 77,500 ad plays, reinforcing strong engagement with the competition.

Pepsi Change the Game campaign BP forecourt Digilite, OOH advertising Cape Town

Pepsi UEFA campaign Sasol forecourt billboard, Tractor Outdoor South Africa

Pepsi roadside digital billboard, out-of-home advertising South Africa

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