Emerge Gaming
Challenge
Emerge Gaming needed to drive awareness and engagement among MTN subscribers for its gaming platform.
Solution
Using advanced geofencing, audiences visiting 183 MTN stores were targeted with DOOH ads. Device IDs exposed to the campaign were then captured and used for mobile retargeting, creating a seamless omnichannel strategy.
Impact
The campaign delivered 2.3 million impressions in two weeks and generated 84,500 device IDs for retargeting, significantly extending campaign reach beyond DOOH.
