The Programmatic Coordinator is a programmatic enablement function within the Group Marketing & Services team. The role is responsible for supporting programmatic sales reporting into the Senior Programmatic Lead.

The primary objective of this role is to support programmatic sales and campaign execution by:

  • Assist with the setup and parameter creation of all programmatic campaigns for both Direct and PDOOH teams on relevant SSP or Ad Server
  • Assist with the creation of RFPs for all programmatic-related campaigns (priority on digital agencies with myself but leading assistance to Direct Team if current support staff under pressure)
  • Daily evaluation of programmatic ecosystem to ensure that current campaigns are pacing according to targets (knob fiddling)
  • Assist in optimizing campaigns where delivery is not pacing at desired levels (more knob fiddling)
  • Lead sourcing and relationship development via DSPs through natural day-to-day interactions and opportunity observations
  • Monthly reporting and creation of delivery reports including POF documents on programmatic campaigns.
  • Onboarding of new inventory into the programmatic ecosystem
  • Assistance in the creation of programmatic collateral as and when needed.

Required Experience/Skills:

  • Minimum of 1-year experience in similar position
  • Diploma or degree in digital marketing would be ideal
  • Knowledge of the programmatic ecosystem
  • Experience working with DV360, Hivestack advantageous
  • Experience in performance campaigns. Results-oriented profile
  • Curiosity, proactivity and ambition to generate the best results for the client

Only short listed candidates will be contacted.

Tractor Outdoor does not and shall not discriminate on the basis of race, colour, religion (creed), gender, gender expression, age, national origin (ancestry), disability, marital status, sexual orientation, political opinion or HIV status.

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28 wesley street | observatory | cape town | 7925 | south africa

086 999 0226

021 426 0087

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086 999 0226

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