Established almost two decades ago, Tractor Outdoor is a national out of home (OOH) media owner, whose purpose is to help people, places, and businesses grow stronger through its network of traditional OOH, digital inventory and technology, as well as their transit networks and innovative ambient platforms.

Tractor Outdoor owns one of the largest digital OOH networks in South Africa, and is a member of Outdoor Measurement Council (OMC), the Out of Home Media South Africa (OHMSA) and the Interactive Advertising Bureau South Africa (IAB SA).

WHY TRACTOR OUTDOOR

We share content when the need is at its most critical.

We create bespoke experiences for brands that are inspirational, meaningful, emotional, and engaging. We give you access to prime locations across all city gateways and major arterial routes across South Africa, where our locations are hand-picked to create maximum impact.

We are continually investing in data and research to measure audiences’ real-world location, likes, wants, and interests in a quantifiable form to deliver an accurate representation of OOH audiences. Data guides every campaign that we implement to ensure that each and every campaign is better than the one before.

Our Purpose

To be mindful custodians of OOH generating profit with purpose for all our stakeholders, creating conditions that foster growth and a reduction of our environmental footprint.