The World's Largest Outdoor Wrap - Hong Kong

Size: 122m x 187m

Scope

In October 2003 Vertigo completed the engineering and installation of the world's largest outdoor advertisement. The massive banner was installed across the North and Eastern facades of the 88-storey Two IFC Tower in Hong Kong and was commissioned by the Financial Times to mark the launch of their Asian Edition.

The ambitious project called for over 20 000 m2 of printed mesh fabric weighing almost nine tons, to be installed at a height of 400m. The banner also had to conform to the most stringent international safety standards and be able to withstand local, often volatile, climatic conditions.Vertigo was tasked with the engineering, logistics, installation and safety aspects of the project.A team of 18 professional climbers from Vertigo's High Access Service was tasked with the installation of the banner.

They used more than 9 kilometers of rope to install the 91 strips that constitute the entire graphic.Overall, the set up and installation phase was completed safely, with a time frame of just over two weeks.

The final banner component was secured on the 22nd October 2003, in time for the launch of the Building's official launch. This project marked another milestone in a portfolio of world-class display projects.
The installation process, although interrupted by adverse weather, was completed in 15 days.