EURO 2004 – Hyundai Campaign

Size: 1000m2

Scope

During the 2004 European Cup Final which was hosted in Portugal, Tractor Outdoor in association with Vertigo Asia was successful in securing and marketing the largest building wrap in Lisbon. Hyundai one of the official sponsors for this championship featured in the creative used. During this period, over 1 million football fans from around the world visited Portugal to watch this football tournament.

At 1000m2 in size, the site towered over many of the smaller sites in the area, thereby creating a large impact. Due to the site located in the heart of Lisbon’s CBD and situated only 1km away from both of the major stadiums that were hosting the majority of the games played during the tournament, this site was largely exposed to high traffic counts.
Printing and installing the site was completed in just less than 10 days.