Through the use of branded beach umbrellas as an outdoor advertising medium, advertisers can own a slice of the beach and dominate in mass brand awareness for all consumers visiting South Africa’s Blue Flag Beaches during the festive season.
A medium which provides employment, services to tourists and holiday makers, municipal revenues and great brand exposure across the Western Cape, KwaZulu-Natal and Garden Route.
Boom advertising is an effective close proximity medium as vehicle owners are presented with an excellent opportunity to view the advertisement as they enter and exit the parking or building.
Overall boom advertising is an ideal medium to reach a captive audience, within an impactful advertising space, in a non-competitive environment with a national footprint.
Vehicle owners spend 9.2 seconds positioning their car to take a ticket from an automated parking machine and another 3.5 seconds waiting for the boom gate to rise.
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