Be the first in line to advertise on SA's first Eco Taxis

Branded Prius Eco Taxi

In March 2008 Rikkis Taxis will be launching South Africa's first “Eco Taxis”. The initial fleet will comprise of six award-winning Toyota Priuses, currently the most economical and environmentally friendly hybrid cars on the market. Each vehicle will be fitted with a bike rack enabling users to attach the cycles and “hop on and hop off” at various stages in their journey. This together with a highly efficient carbon emission offsetting program makes Eco Motion the most ideal form of transport for commuters who are concerned about their carbon footprint.

Tractor Outdoor will be responsible for selling all media opportunities both on the exterior and the interior of these vehicles. “As a Cape Town specialist in all matters relating to Out of Home advertising, we at Tractor feel that the Eco Motion fleet will add a great deal of value to our existing portfolio,” said Simon Wall, Sales Director of Tractor Outdoor. “We have built up a formidable portfolio of over 50 sites in the Greater Cape Town area and the Eco Motion vehicles are in perfect alignment with our strategy of being able to offer advertisers a plethora of unique Cape Town focused OOH solutions.

"By branding these vehicles, not only do advertisers get the benefit of being associated with an environmental first for South Africa, but they are also able to achieve complete dominance of key tourist areas in the city, where branding coverage is unattainable through the city's restrictive by-laws...”