Soweto Gold – Flava Yase Kasi Tournament “Kit-Kontainers”

Case Study

The Client

Soweto Gold Superior Golden Lager was launched in October 2017. Born in eKasi, and brewed with iconic South African pride, Soweto Gold – Superior Golden Lager has become expertly brewed to achieve a smooth, rich taste that unites brothers.  

The Campaign

The 5-aside tournaments took place across Gauteng in Vaal; Tembisa; Mamelodi; Ga-Rankuwa; Katlehong; Alexandra and Soweto. Each tournament crowned a winning team the Kings of Kasi, with each team winning R10,000.  

Local soccer legends for each region were on-hand to assist the teams in showing off their best Kasi skills – chosen not only for their impressive careers but also for their commitment to nurturing and guiding their younger up and coming brothers.

Participating legends were Jerry “legs of thunder” Sikosana (Tembisa); Daniel “Mambush” Mudau(Mamelodi); Maimane Phiri (Alexandra); Lucky Lekgwathi (Ga-Rankuwa); Jabulani Mendu (Katlehong); Aaron Mokoena (Vaal); and “Shakes” Gwabeni (Soweto).  Doctor Khumalo, Soweto Gold Superior Golden Lager’s brand ambassador, was also be on hand and actively involved in the Flava Yase Kasi tournaments.

The Result

The finals, which took place on the 25th August, saw Balaboza Tavern crowned The Kings of Kasi. They walked away with R30,000 as well as a mobile “Kit-Kontainer” filled with soccer kit and equipment for their community.

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