SA Tourism – Meet South Africa

Case Study

The Client

South African Tourism is responsible for the promotion of tourism to South Africa in the United Kingdom, Ireland, Scandinavia and Finland.

The Campaign

South African Tourism wanted to bridge the gap between communications amongst two countries, allowing fellow South Africans to communicate to people in Paris. In collaboration with Curb Media, two boxes were installed, one in Paris and one in Cape Town V&A Waterfront, South Africa. With a camera and screen people were able to have live conversations linked by an internet connection.

The Result

During this period, many people had the opportunity to have random conversations with people passing by the screens located in Paris. Loved ones were even called to locate the screen to talk to family members whom they haven’t spoken to in a while

Sa Tourism scaled

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Contact Us
Head Office

28 wesley street | observatory | cape town | 7925 | south africa

info@tractoroutdoor.com

086 999 0226

021 426 0087

Johannesburg Office

suite 6 | memorial stand | bidvest wanderers stadium | corlett drive | illovo | 2196 | south africa

086 999 0226

Port Elizabeth Office

4 parkridge crescent | st georges | port elizabeth | 6001 | south africa