National Movie Day – The Jungle Book

Case Study

The Client

Mnet Movies wanted to celebrate National Movie Day by creating awareness a little different this year, they opted for something that would entice and engage excitement around the day for all to enjoy.

The Campaign

The objective of the campaign was to create awareness about Mnet National Movies Day at the Johannesburg Zoo. We built a beautiful statue of Jungle Book’s Baloo and Mowgli and strategically placed it at the National Movies Day event where it was used as the main attraction of the photo booth.

The Result

After the event, it remained at the zoo where children could admire it.

Image uploaded from iOS 9 web

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