Hong Kong Dynamic Media Group a Chinese gaming company wanted to celebrate a birthday of an idol in the gaming industry using DOOH advertising.
Their main aim was to identify two key locations within the major cities of Cape Town and Johannesburg using digital advertising as their main point of contact.
Selecting two of Tractor’s main roadside digitals located in Seapoint, Cape Town and Craighall, Johannesburg their ad was flighted over a period of 7 days. Professional images were taken for PR purposes overseas. Their campaign saw a total of 2,959 plays over the 7 days.